“ Cross-channel offers a different stance from both multi-channel and cross-media: the single channel might or might not offer a complete entry point into the ecosystem, but the fact is that most of the users / customers will not stay in that channel from point A to point Z. In other words, it might very well be that in a ubiquitous ecology some channels do allow users to complete their experiential journey without resorting to other channels, in contrast to cross-media, but that is not going to happen very often (or at all, in contrast to multi-channel). This is where the specific nature of cross-channel lies, and where the challenges for design reside.”
-What is Cross Channel
Some hair splitting thoughts on wrangle multi-touchpoint experiences from an Information Architecture perspective. Im not sure I agree with or understand the points fully, but the idea of a task arching across multiple channels is certainly an interesting design challenge for multi-touchpoint experiences. The description of multi channel experiences uses concrete examples, while the description of cross channel devolves into ambiguity. It does make me want to read the book.
Some hair splitting thoughts on wrangle multi-touchpoint experiences from an Information Architecture perspective. Im not sure I agree with or understand the points fully, but the idea of a task arching across multiple channels is certainly an interesting design challenge for multi-touchpoint experiences. The description of multi channel experiences uses concrete examples, while the description of cross channel devolves into ambiguity. It does make me want to read the book.
Source: andrearesmini.com
