“ The barrier to entry isn’t a monetary one, it’s a philosophical one. This requires boldness and getting out of committee-think. A chip company needs to show off chips — they don’t care about Mac support, or writing tons of software, libraries, and IDEs. Chip companies are (historically) the ones who usually make the platforms. We’ll see some of the big players flood the market with subsidized hardware to beat the $30 price point of the Arduino, but that doesn’t matter if the Arduino support and quality stay high.”
