“ You don’t do morality. We talk about it, but don’t go there. You’re no better than engineers or computer scientists … Raymond Loewry pleased his clients (Coca-Cola, Lucky Strike) with great design that killed people later on. If you designed cigarettes now they’d be individually wrapped, with a thumb space … Our successors will reframe what we did and subject us to the same judgements we do to Ford.”
Bruce Sterling addressing a bunch IxDs Interaction 11 report: day 3
1 note
-
arlojamrog liked this
-
justinbaum posted this
