“ At an AIGA conference, a designer named Gong created a product design that had addressed all the needs of day traders without doing any research. Jared’s team had done extensive research and identified the same problems that Gong’s design solved. When pressed how he did it, Gong said “I just thought about it.” How can you teach that kind of design?”
LukeW’s notes on Jared Spool’s talk The Age of Experience
2 notes
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bisceglie said:
why think when you can do a bunch of focus groups?
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